Right to Play - "Games over Guns"

BBDO Canada

BBDO Canada Toronto, Canada

4809

Title	Games over Guns
Agency	BBDO Canada
Campaign	Right To Rise
Advertiser	Right to Play
Brand	Right to Play
Posted	December 2018
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Every day, millions of children face dangerous and difficult challenges that rob them of their dignity and hope. Children are one of the most vulnerable populations and each day millions are oppressed by violence, child labor, early marriage, illiteracy and inequality. To help protect and give these children a voice, Right To Play has launched 'We Rise,' a powerful new global fundraising campaign to generate awareness and funds for international programs that honour these children, and give them hope through play-based learning, amplifying a conversation around the organization’s innovative and impactful approach to addressing the crisis of opportunity for children.
Media Type	Television & Cinema
Length	60 seconds
Colour & VFX	Alter Ego
Broadcast Producer	Dena Thompson
Chief Creative Officer	Denise Rossetto
Director	Mark Zibert
Chief Creative Officer	Todd Mackie
Copywriter	Domenique Raso
VP, Group Account Director	Rebecca Flaman
Art Director	Anand Iyer
Designer	Mike Nugent
Account Director	Jaya Rizzi
Editor	Marka Rankovic
VP, Brand Planner	Tom Kenny
Editor	David James Findlay
Account Supervisor	Sagi Mamalider
Production Company	Skin & Bones
Music & Sound Design	Pirate Group Toronto
Editorial	The Assembly