| Title | Vocal Cords |
| Agency |
Loducca
|
| Campaign |
Vocal Cords
|
| Advertiser |
MTV
|
| Brand |
MTV Brazil
|
| Date of First Broadcast/Publication |
2012 / 4
|
| Business Sector | Media, Publishing & Production
|
| Tagline | MTV Brazil - The music never stops |
| Story | "Vocal Cords" is the new spot of MTV's campaign "The music never stops", made by Brazilian agency Loducca and ParanoidBR. Just like "Balloons" and the recent "Guitar Man" spots (http://tinyurl.com/mtvguitarman), "Vocal Cords" is a visual experiment celebrating pop music. The spot is inspired by the work of the Swedish artist Sara Lundberg. The director is Dulcidio Caldeira. You can access the video on youtube: http://tinyurl.com/mtv-vocalcords Or, if you prefer, download it using the link below. Full Credits: Client: MTV Advert title: “Vocal Cords” Agency: LODUCCA, São Paulo CCO: Guga Ketzer Creative Director: André Faria, Cássio Moron Art Director: Dulcidio Caldeira Copywriter: Dulcidio Caldeira/Guga Ketzer Agency Producer: Ana Luisa Andre/Karina Vadasz Production: ParanoidBr Producer Egisto Betti Director: Dulcidio Caldeira Music: A9 Áudio Song: "My Generation" (The Who) Editor: Erik Reis D.P.: Pierre De Kerchove Other Credits Sara Lundberg (Plastic Artist) Published/Released (Month, Year): April 2012 |
| Philosophy | The music never stops. |
| Problem | "Vocal Cords" is the new spot of MTV's campaign "The music never stops", made by Brazilian agency Loducca and ParanoidBR. Just like "Balloons" and the recent "Guitar Man" spots (http://tinyurl.com/mtvguitarman), "Vocal Cords" is a visual experiment celebrating pop music. |
| Result | It's reinforcing MTV's brand image. |
| Media Type |
Television
|
| Soundtrack | My Generation - The Who |
| Production Company |
ParanoidBR
|
| Agency Producer |
Karina Vadasz
|
| Agency Producer |
Ana Luisa André
|
| Creative Director |
Cássio Moron
|
| Creative Director |
André Faria
|
| Music |
My Generation
|
| Cinematography |
Pierre de Kerchove
|
| Audio Post Production |
A9 Audio
|
| Editor |
Erik Reis
|
| Executive Producer |
Egisto Betti
|
| Art Director |
Sara Lundberg
|
| Art Director |
Dulcídio Caldeira
|
| Copywriter |
guga ketzer
|
| Copywriter |
Dulcídio Caldeira
|
| Director |
Dulcídio Caldeira
|
| Executive Creative Director |
Guga Ketzer
|