Ari is the Chief Creative Officer of FCB New York. Since arriving, he has already created work that has been noticed by the press and awarded by the industry for Amtrak, LG, the FDA and a gun safety message called Student Body Armor. Prior to FCB, Ari spent 13 years at Grey New York where he contributed, in no small part, to the agency’s success, being named Agency of the Year in 2013 & 2015. Ari is best known for fathering the E*TRADE Baby, capturing people’s imaginations for Canon, switching people from cable to DIRECTV and repeatedly taking on the issue of gun safety in the United States. A body of work that has won a total of 43 Cannes Lions (across 13 different disciplines), as well as an Emmy and even a shortlist at the Oscars.