Dirk Haeusermann
Executive Creative Director at FCB Hamburg
Hamburg, Germany
TitleBarcodes
Agency
Campaign Barcode Cage - IFAW
Advertiser International Fund for Animal Welfare
Brand IFAW Internationaler Tierschutz-Fonds
PostedJune 2005
Product Animal Welfare
Business Sector Animal Rights/Safety/Adoption
Story The image of wild animals in their natural environment “caged“ behind a bar code. With the application of this key-visual we succeeded in showing the plight of many wild animals suffering from consumerism and trade.
Media Type Television
Length
Market Germany
Creative Director
Creative Director
Copywriter
Art Director
Production Company
Editor

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