Title | Barcodes |
Agency | Springer & Jacoby Germany |
Campaign | Barcode Cage - IFAW |
Advertiser | International Fund for Animal Welfare |
Brand | IFAW Internationaler Tierschutz-Fonds |
Posted | June 2005 |
Product | Animal Welfare |
Business Sector | Animal Rights/Safety/Adoption |
Story | The image of wild animals in their natural environment caged behind a bar code. With the application of this key-visual we succeeded in showing the plight of many wild animals suffering from consumerism and trade. |
Media Type | Television |
Length | |
Market | Germany |
Creative Director | Matthias Harbeck |
Creative Director | Dirk Haeusermann |
Copywriter | Christiane Rein |
Art Director | Birgit Hogrefe |
Production Company | Springer & Jacoby Werbung |
Editor | Stephan Bandermann |