Diego Medvedocky
Chief Creative Officer Latam at Grey Group
Buenos Aires, Argentina
TitleSpoiler
Agency
Campaign Spoiler
Advertiser Telemundo
Brand Telemundo
Date of First Broadcast/Publication 2019 / 3
Business Sector TV/Radio Programs & Stations
Story In the age of streaming TV, how can people be persuaded to watch a TV episode on the same day, at the same time, on the same channel? The agency resorted to something everyone tries to avoid: spoilers. After each episode, it inundated the media with huge reveals about what had happened. The protagonists themselves even joined in on their networks and TV programmes. Want to avoid spoilers? Then watch the show when it's broadcast!
Media Type Web Film
Length
President
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Account Director
Copywriter
Art Director

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