Title | Spoiler |
Agency | Grey Group Argentina |
Campaign | Spoiler |
Advertiser | Telemundo |
Brand | Telemundo |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | TV/Radio Programs & Stations |
Story | In the age of streaming TV, how can people be persuaded to watch a TV episode on the same day, at the same time, on the same channel? The agency resorted to something everyone tries to avoid: spoilers. After each episode, it inundated the media with huge reveals about what had happened. The protagonists themselves even joined in on their networks and TV programmes. Want to avoid spoilers? Then watch the show when it's broadcast! |
Media Type | Web Film |
Length | |
President | Diego Medvedocky |
Chief Creative Officer | Hernan Kritzer |
Chief Creative Officer | Lisandro Cardozo |
Chief Creative Officer | Alejandro Devoto |
Creative Director | Sebastián Visco |
Creative Director | Nicolás Goldstein |
Account Director | Florencia Arduino |
Copywriter | Eugenio Siritto |
Art Director | Lucas Bellocchio |