Shaun McIlrath
Global Chief Creative Officer at Iris Worldwide
London, United Kingdom
TitleJourney (45s)
Campaign The Bond Phone has arrived
Advertiser Sony
Brand Sony Xperia
Date of First Broadcast/Publication
Business Sector Mobile Telephones & tablets
Tagline make.believe
Problem The new Xperia smartphone is the official phone of James Bond in the upcoming 23rd installment of the Bond series Skyfall.
BRIEF: to celebrate Sony Mobile's partnership with Skyfall and launch the Bond Phone 
Media Type Television & Cinema
Market Mexico, United States, France, Germany, United Kingdom
Post Production
Editing Company
Audio Post Production
Production Company
Account Planner
Art Director
Executive Creative Director
Advertising Manager

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