| Title | Back to School |
| Agency | BBDO New York |
| Campaign | Everyday Care |
| Advertiser | Johnson & Johnson |
| Brand | Johnson & Johnson |
| Date of First Broadcast/Publication | 2014 / 8 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Johnson & Johnson launched the “Everyday Care” campaign to transform first aid purchases from reactive & routine to proactive & every day. The print work brings to life the sentiment that Johnson & Johnson first aid products celebrate your family’s impulse to play. |
| Media Type | Magazine |
| Market | United States |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Creative Director | Cesar Finamori |
| Creative Director | Kara Goodrich |
| Photographer | Billy Siegrist |
| Account Manager | Kate Sawyer |
| Art Director | Fernando Mattei |
| Producer | Ilona Siller |
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