Andes Beer - "Bar 45"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

Awards

26389

Brand: Andes Beer
Country: Argentina

Advertiser: AB Inbev

Title	Bar 45
Agency	Saatchi & Saatchi Argentina
Campaign	Bar 45
Advertiser	AB Inbev
Brand	Andes Beer
Date of First Broadcast/Publication	2016 / 7
Business Sector	Beers, Ciders, Lagers
Story	The world’s first leaned bar to pour the perfect beer There is a technique that not everyone dominates to pour the perfect beer: you must tilt your glass up to 45º, and that’s the way you’ll get the right beer head.That´s why Andes, Mendoza’s iconic beer brand, together with Saatchi & Saatchi developed an ambitious project: using the Andes’ natural gradient to build a bar. A bar where everything: floor, bar, doors, windows, tables, chairs and of course, the kegerator, are leaned. So each beer served inside it, is perfect. “Finally, this architectural challenge at the service of beer came true in The Penitentes Hill, Mendoza, where everyone could drink an Andes with the right beer head in the first and unique leaned bar of the world”, commented Saatchi & Saatchi ECD´s Matías Lafalla and Ramiro Rodríguez Gamallo.
Media Type	Television
Length	96 seconds
Post Production	Barraca Post
General Account Director	Miguel Tornquist
General Creative Director	Ariel Serkin
General Creative Director	Juan Pablo Lufrano
General Creative Director	Rafael Santamarina
Creative Director	Matias Lafalla
Creative Director	Ramiro Rodriguez Gamallo
Editorial	Leandro Ezquerra
Art Director	Estefania Pecora
Production Manager	Federico Puricelli
Production Manager	Adrian Aspani
Account Director	Maximiliano Beltrán
Account Executive	Tiziano Lasaigues
Producer	Primo
Management	Luisa Kracht
Executive Producer	Alejandro Di Michele
Executive Producer	German Lentini
Executive Producer	Sebastian Lopez
Director of Photography (DOP)	Daniel Ortega
Editor	Alejo Santos
Locution	Vando Villamil
Sound	Notdeaf Sound Design
Music Company/Artist	Papa Music
Authorization by the customer	Pablo Firpo
Authorization by the customer	Nicolás Decia
Design	Sake
Production	Diego Mc Loughlin
Production	Martín Cecchi
Production	Pedro Saleh