Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising

Kansas City, United States

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Honda - "Somebody Who"

Brand: Honda
Country: United States

RPA

RPA Santa Monica, United States

5097

Title	Somebody Who
Agency	RPA
Campaign	Loves a Honda
Advertiser	Honda Motor Co., Ltd.
Brand	Honda
Date of First Broadcast/Publication	2009 / 11
Business Sector	Full Size & DeLuxe Cars
Story	Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed.
Media Type	Television & Cinema
Length	15 seconds
Market	United States
Executive Creative Director	David Smith
Creative Director	Joe Baratelli
Creative Director	Pat Mendelson
Art Director	Hobart Birmingham
Executive Producer	Gary Paticoff
Production Company	@radical.media
Director	Lenard Dorfman
Editing Company	Arcade Edit
Editor	Paul Martinez
Sound Design Company	Elias Arts