Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising

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Nike & Foot Locker - "Be The Baddest featuring Kevin Durant"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

23726

Brand: Nike & Foot Locker
Country: Netherlands

Advertiser: Nike & Foot Locker

Title	Be The Baddest featuring Kevin Durant
Agency	Wieden + Kennedy Amsterdam
Campaign	Be The Baddest
Advertiser	Nike & Foot Locker
Brand	Nike & Foot Locker
Posted	August 2014
Product	Nike KD7 collection Air Force 1
Business Sector	Sneakers / Athletic Footwear
Media Type	Television
Length	60 seconds
Advertising Manager	Ed Collin
Advertising Manager	Nicolas Kettelhake
Advertising Manager	Marco Palermo
Advertising Manager	Tim Cincotta
Advertising Manager	Amandine Bigaret
Advertising Manager	Steve Henderson
Advertising Manager	Cindy King
Advertising Manager	Matthew Schade
Executive Creative Director	Mark Bernath
Executive Creative Director	Eric Quennoy
Creative Director	Alvaro Sotomayor
Creative Director	David Smith
Art Director	Victor Monclus
Copywriter	Will Lowe
Head of Production	Joe Togneri
Production Company Producer	Ross Plummer
Strategic Planner	Ben Armistead
Account Director	Kirk Johnsen
Account Director	Kathryn Addo
Account Manager	Jorge Fesser
Account Manager	Luke Purdy
Project Manager	Janna Harrington Boesjes
Business Director	Michael Graves
Business Director	Dusty Slowik
Production Company	Believe Media
Director	Anthony Mandler
Director of Photography (DOP)	David Devlin
Production Company Producer	Kim Bradshaw
Executive Producer	Liz Silver
Executive Producer	Luke Thornton
Editing Company	WHITEHOUSE POST LONDON
Editor	stephen dunne
Editor	Sam Gunn
Executive Producer	Bebe Evwaraye
Sound Production	Wave Amsterdam
Sound Design Company	Alex Nicholls-Lee
Artist	Benjamin Price
Artist	Alex Nichols-Lee
Music Company / Composer	Wave Amsterdam
Post Production	Glassworks Amsterdam
Colorist	Scott Harris
Colorist	Tom Poole