Doug Pedersen
Art Director at EraserFarm
Boston, United States
Campaign You Are How You Sleep
Advertiser Tempur-Pedic North America Inc.
Brand Tempur-Pedic
Date of First Broadcast/Publication
Business Sector Home Furniture
Tagline you are how you sleep
Story You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up. 
Media Type Television
Market United States
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Chief Creative Officer
Executive Creative Director
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Sound Design Company BWN

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