| Title | Growth Formula |
| Agency | Lowe DraftFcb |
| Campaign | They're So Good, You'd Never Expect It - Unilever |
| Advertiser | Unilever |
| Brand | Iglo |
| Posted | January 2003 |
| Product | Frozen Meals |
| Business Sector | Frozen food |
| Tagline | They're So Good, You'd Never Expect It |
| Story | Man has no particularly high expectations of what his hair growth formula will do. But the product does exactly what it promises. Just like Iglo's new deep-freeze meals. |
| Media Type | Television |
| Length | |
| Market | Netherlands |
| Creative Director | Pieter van Velsen |
| Copywriter | Jeroen van de Sande |
| Art Director | Jorn Kruijsen |
| Art Director | Pieter van Velsen |
| Production Company | Hazazah |
| Agency Producer | Violet van der Straaten |
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