|Agency||Katsin / Loeb Advertising, Inc.|
|Business Sector||Online Financial Service|
|Tagline||The partnership for a filthy rich America|
|Story||TV report. A presenter talks about a wealthy neighbourhood and its residents. He pleads with viewers to pity the rich. "After all, it could happen to you."|
|Creative Director||jef Loeb|
|Art Director||Frank Beneduci|
|Agency Producer||Annie Uzdavinis|
|Executive Creative Director||jef Loeb|
|Executive Producer||Gayleen Sharon|
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