| Title | Motorshow |
| Agency | Fallon |
| Campaign | Fabia Launch - Skoda |
| Advertiser | Volkswagen |
| Brand | Skoda |
| Posted | October 2000 |
| Product | Fabia UK Launch |
| Business Sector | Cars |
| Tagline | It's A Skoda, Honest. |
| Story | Workers are lowering the latest Skoda model onto a display stand at an auto show. A manager rushes over to tell them "that car does not go on that stand." The car is too stylish to be a Skoda. In fact, it is the new Skoda. |
| Philosophy | The repositioning that accompanied the launch of the Fabia in March 2000 challenged that prejudice head-on and reduced marque rejection from 60% to 42%. UK sales have since grown by 64% dramatically outstripping other markets, with the same model mix; £15 million of marketing spend is estimated to have returned £37 million of profits. |
| Problem | Skoda jokes were so entrenched in British culture that, despite the brands acquisition by VW in 1991, radical product improvements had continued to fall on deaf ears. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Richard Flintham |
| Art Director | Richard Flintham |
| Creative Director | Andy McLeod |
| Copywriter | Andy McLeod |
| Agency Producer | Kirsty Burns |
| Director | Fredrik Bond |
| Production Company | Harry Nash |
| Photographer | Karl Oskarrsson |
| Director | Lenard Dorfman |
| Advertising Manager | Chris Hawken |
| Managing Director | Laurence Green |