Bénédicte Potel
directrice artistique at altamnn+pacreau
Paris, France
TitleThe Naturists (French version)
Title (original language)Les Naturistes
Agency
Campaign The Naturists (French version)
Advertiser Stimorol
Brand Stimorol
PostedNovember 2013
Product Nordik Mint
Business Sector Chewing-Gum
Tagline New Stimorol Nordik Mint. Remarkably Fresh
Tagline (original language) Nouveau Stimorol Nordik Mint. Vraiment très frais.
Story A naked couple is contemplating the nature around them. The women comes near the man who is chewing gum and inadvertenly happens to look between his legs. What she sees seems worrisome. Tactfully, she asks in Danish: "The water is cold today?" The man answers as he chews his gum: "I don't know... I haven't been yet." The woman smiles but remains bewildered.
Story (original language) Un couple sans vêtement contemplent la nature à l'œil nu. L'ayant rejoint, la femme jette naturellement un œil distrait sur l'entrejambe de son ami qui mastique. Ce qu'elle voit semble prendre une dimension préoccupante. Psychologue et perspicace, elle demande dans sa langue danoise: " l'eau a l'air froide aujourd'hui?". Sans cesser de mastiquer son ami à collier rétorque: " Je ne sais pas je ne me suis pas baigné." La femme sourit mais reste perplexe.
Media Type Television
Length
Market France
Production Company
Concept
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Director
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Creative Director
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Art Director
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