Zulu Alpha Kilo - "Say No To Spec"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

18110

Title	Say No To Spec
Agency	Zulu Alpha Kilo
Campaign	Spec
Advertiser	Zulu Alpha Kilo
Brand	Zulu Alpha Kilo
Date of First Broadcast/Publication	2015 / 11
Business Sector	Advertising Agencies
Story	Agencies have been doing “spec creative” in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free “spec” work for potential clients. Our video was made and shared at strategy’s Agency of The Year award show.
Media Type	Web Film
Length	153 seconds
Creative Director	Zak Mroueh
Art Director	Guilherme Bermejo
Art Director	Nick Doerr
Agency Producer	Tara Handley
Production Company	Zulubot
Director	Zak Mroueh
Production Company Producer	Tara Handley
Production Company Producer	Daniel Kaplan
Director of Photography (DOP)	Albert Huh
Casting	Shasta Lutz
Post Production	Zulubot
Editor	Mike Headford
Digital Production	Smith
Digital Production	Roslyn Di Sisto
Audio Post Production	Zulubot
Music Producer	Tara Handley
Audio Engineer	Stephen Stepanic