|Campaign||Axe Shower Gel Colour Range|
|Date of First Broadcast/Publication|
|Product||Shower Gel Colour Range|
In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses.
All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time.
|Media Type||Web Film|
|Art Director||Rob Ellis|
|Art Director||Charlene Chandrasekaran|
|Art Director||Emmanuel Saint M'leux|
|Creative Director||David Kolbusz|
|Advertising Manager||Giovanni Valentini|
|Agency Producer||Rachel Hough|
|Production Company||Biscuit Filmworks USA|
|Director of Photography||Stephen Keith Roach|
|Editing Company||Work Editorial|