| Title | The Watch |
| Title (original language) | La Montre |
| Agency |
DDB Paris
|
| Campaign |
Lupo VW
|
| Advertiser |
Volkswagen
|
| Brand |
Volkswagen
|
| Date of First Broadcast/Publication |
2001 / 10
|
| Product |
Lupo
|
| Business Sector | Cars
|
| Tagline | One of these Days, you'll be Sorry you didn't Pay the Right Price |
| Tagline (original language) | Un jour ou l'autre, on regrette de ne pas avoir mis le prix |
| Story | Wa can see a broken watch designed as a luxury one |
| Philosophy | First: 'get' the main target which is: females with high incomes and high education level. Then, by making of weakness (the high price) a gain (best quality for this high price). |
| Problem | How to solve the high price positioning of the car? |
| Media Type |
Magazine
|
| Market | France |
| Creative Director |
Sylvain Guyomard
|
| Associate Creative Director |
Jocelyn Devaux
|
| Copywriter |
Olivier Apers
|
| Art Director |
Hugues Pinguet
|
| Director of Photography (DOP) |
Diego Alborghetti
|
