Scott Wallace
Director of Mktg. / Business Development at DDB Group Aotearoa
Tempe, United States
TitleWelcome To The Other Side
Agency
Campaign Welcome To The Other Side
Advertiser Lion Pty Ltd
Brand Steinlager
Date of First Broadcast/Publication 2016 / 10
Business Sector Beers, Ciders, Lagers
Story New Zealand beer brand, Steinlager has taken the best New Zealand ingredients and combined them with Japanese brewing mastery to make a new beer - Tokyo Dry. To launch Tokyo Dry we followed the ethos of the beer by combining New Zealand ‘ingrediants’ in the form of the world champ NZ hip-hop dance group ‘The Bruddas’ - and the Japanese mastery of origami, bonsai, sushi, pottery, Japanese calligraphy, robotics and neon lighting, to create a film that ran online, on TV and in cinema. In the film The Bruddas dance in various locations around Tokyo. Using Motion Capture and dynamic simulations they change into different CGI avatars as they dance to represent all the different types of Japanese Mastery.
Media Type Television & Cinema
Length
Market Australia
Production Company
Production Company
Production Company
Production Company
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Executive Agency Producer
Agency TV Producer
Agency Producer
Lead Business Partner
Director of Business Development
Business Manager
Planning Director
Planning Director
Executive Producer
Producer
Director
Director of Photography (DOP)
Online Artist
Offline Editing
Music Composer
Audio Engineer

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