|Date of First Broadcast/Publication|
|Tagline||21st Century German Expressionism|
|Philosophy|| Advertise racing success.|
Results: Audi had its second consecutive winning season in 2001: several ads ran throughout the year. Audi's performance credentials were improved; consumers began giving more credit to Audi for important brand scores such as "performance" and " fun to drive".
|Problem||Boost Audi's performance image.|
|Market||Canada, United States|
|Executive Creative Director||David Baldwin|
|Creative Director||Bob Ranew|
|Creative Director||Christopher Wilson|
|Advertiser's Supervisor||Mary Ann Wilson|
|Account Executive||Rod Brown|
|Account Executive||Cameron McNaughton|
|Account Executive||Jennifer Hazelett|
|Art Director||Gerardo Blumenkrantz|
|Production Manager||April Minton|
|Agency Producer||April Minton|
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