| Title | Method to Madness |
| Agency | Forsman & Bodenfors |
| Campaign | Method to Madness |
| Advertiser | Children's Television Workshop |
| Brand | Sesame Street |
| Posted | November 2000 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | |
| Executive Creative Director | Richard Kirshenbaum |
| Creative Director | Aimee Heller |
| Creative Director | James Hitchcock |
| Art Director | Megan Skelly |
| Art Director | Dawn Bello |
| Copywriter | Donnell Johnson |
| Photographer | John Barrett |
| Actor / Celebrity | Big Bird |
| Actor / Celebrity | Shekhar Grover |
| Actor / Celebrity | Elmo |