Mark Taylor

Mark Taylor

Freelance at Mark Taylor LLC
Austin, United States

My Latest Work

SEE ALL WORK

Summary

Along with a love for crafting the work, I pride myself in developing strategic, creative platforms to holistically brand clients and elevate them to a higher purpose. I've had the fortune of shaping some of the world's most iconic brands, most recently as Chief Creative Officer at Energy BBDO in Chicago.

I spent most of my career at Crispin Porter + Bogusky where I began as an art director, and worked my way up to ECD. Along the way, I helped develop some of their most iconic work, contributing to the MINI “Let’s Motor” launch and the Grand Prix-winning Ikea “Lamp” spot. For Burger King, I helped create both the Subservient Chicken and reincarnation of the King, as well as the Titanium Grand Prix-winning BK XBOX games. And more recently, I helped create Small Business Saturday for American Express, which won ten Cannes Lions, including two Grand Prix.

I have been honored to have received multiple “Best of Show” honors in virtually all of the industry’s award shows, including two of AdAge’s “Top Campaigns of the 21st Century,” and the One Show’s “Digital Idea of the Decade.” And in 2012 I was named one of the “Top ten Most Awarded Creative Directors” by Creativity Magazine. In addition, I have served as an awards show judge at Cannes, The One Show, D&AD, Clios and CA.

The following is a list of clients I have worked on as an Art Director, CD, ECD or Chief Creative Officer:

Air Force
American Express
American Express Travel
Bayer
Bell Helmets
BMW
Brawny
Bud Light
Burger King
Coke Zero
EA Sports
Flintstones
Gap
Giro
Haggar
Hallmark
Ikea
KFC
Lay’s
L.L. Bean
Marshall's
Method
Microsoft
Miller Highlife
Miller Lite
Molson Canadian
MINI
Nike
Norwegian Cruise Lines
Off!
One a Day
Truth
Virgin Atlantic Airlines
Quaker
Raid
Shimano
Sirius
Slim Jim
Southwest Airlines
Sprite
The New York Stock Exchange
Travelers Insurance
Universal Studios Hollywood
US Forest Service
VW
Windex
Windows Phone
Wrigley 5
Wrigley Extra
Wrigley Orbit
Wrigley Altoids
Ziploc

Positions

Freelance
Mark Taylor LLC
November 2015 - Present (1 year 11 months)
I’m happy to lead projects and teams with enthusiasm, or humbly lend a helping hand in support of the following:

- Concept development and execution
- Creative strategy
- Brand platform development
- Content production
- Client engagement
- Leading pitches and fully integrated projects
EVP/Chief Creative Officer
Chicago, United States
April 2014 - July 2015 (1 year 3 months)
In 2014 I joined Energy BBDO in Chicago as Chief Creative Officer. The agency has a rich heritage and an amazing culture, and I thoroughly enjoyed working with so many talented people. We made significant strides on a number of fronts, all in service of elevating the agency, and the work.

As CCO, I helped lead a staff of approximately 275 people and a portfolio of national and global brands within the Anheuser-Busch, Bayer, Pepsico, SC Johnson & Wrigley portfolios. They included Bud Light, Lay’s, Quaker, Wrigley 5, Extra, Orbit, Altoids, Ziploc, Raid, Off!, Windex, Bayer Aspirin, Aleve, Alka-Seltzer, One-a-Day, among others.

During my tenure, I restructured the creative department, merged the digital group, and brought in a wide array of new talent. We set out to establish creative platforms for our brands and began to build them into integrated, connected experiences with the ambition to fuel consumer participation.

We made great strides with the work, stemming from the platforms we established, and are bringing them to life with a sizable amount of work we produced this past year alone. And while we've made great progress, much of it is still unfolding and will continue to come to fruition.
VP/Executive Creative Director
Crispin Porter + Bogusky
December 2009 - August 2013 (3 years 8 months)
In 2009, I returned for my third tour at CP+B, and was very quickly promoted to VP Executive Creative Director.

During that time, I ran several accounts. I launched the new Windows Phone, and lead American Express Open, Applebee's, Aspen Dental and Angel's Envy Bourbon. I addition, I lead the successful pitch for the Vitamin Water account win. The creative department was eventually divided into two groups, one of which I co-lead with another ECD.

We had great success with the work we produced during that time, for American Express in particular. We helped create Small Business Saturday which was massively successful, injecting itself into pop culture and cleaned up in the award shows.
SVP/Executive Creative Director
Austin, United States
March 2008 - May 2009 (1 year 2 months)
In 2008, I joined GSD&M in the role of SVP/Executive Creative Director to help run the 400+ person agency in Austin, TX. There, I oversaw a creative staff of 75, and lead work across 18 clients, including BMW, Southwest Airlines, Air Force, Marshall's, L.L. Bean, Norwegian Cruise Line and others. Over the span of just one year, we pitched and won six new accounts including the global business for BMW, Marshall's, Popeyes, Ace Hardware and the Cancer Treatment Centers of America.
VP/Associate Creative Director
Crispin Porter + Bogusky
2006 - 2008 (2 years)
Co-Creative Director
Minneapolis, United States
2005 - 2006 (1 year)
Art Director
Crispin Porter + Bogusky
2001 - 2005 (4 years)
Art Director
Odiorne, Wilde, Narroway + Partners
1999 - 2001 (2 years)
Art Director
Foote, Cone & Belding
1997 - 1999 (2 years)
Art Director
London, United Kingdom
2452 Couple

Couple

BRAND:
Punjana
AGENCY:
Doner
Executive Creative Director
New York, United States
Art Director
New York, United States
Executive Creative Director
New York, United States
Art Director
Boston, United States
Art Director
BuderEngel and Friends
San Francisco, United States
BuderEngel and Friends
Art Director
Miami, United States

Education

Bachelor of Fine Arts (B.F.A.), Advertising Design

Utah State University
1996 - 1997 (1 year)
Graduated with honors: Cum Laude

Associate's degree, Graphic Design

Brigham Young University - Idaho
1991 - 1993 (2 years)
Recruited and played baseball for the college as a pitcher.

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Self-Employed

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