46664/Coca-Cola - "Together: Celebrating 100 years of the Coca-Cola bottle "

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

28844

Brand: 46664/Coca-Cola
Country: France

Advertiser: Coca-Cola Company

Title	Together: Celebrating 100 years of the Coca-Cola bottle
Agency	Ogilvy Paris
Campaign	Together: Celebrating 100 years of the Coca-Cola bottle - by David LaChapelle
Advertiser	Coca-Cola Company
Brand	46664/Coca-Cola
Date of First Broadcast/Publication	2015 / 2
Business Sector	Soft Drinks, Tonics
Story	The brief was simple. Coca-Cola wanted to celebrate the 100 year Anniversary of the Coca-Cola bottle. Our idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it.
Philosophy	Collaborating with David LaChapelle: David LaChapelle was for our client and us an obvious choice. He is as pop as the product—loves doing iconic work. It was very easy to convince him to participate. His answer to us was that he wanted to do it because the idea and the product were incredibly powerful and iconic. It was an amazing shoot and he is an amazing artist. Biggest challenge in the development: Finding a way for everyone to see the bottle and the brand immediately-- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity. Together: Peace and Love. . .to start? Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for.
Media Type	Television
Length	31 seconds
Editorial Company	Final Cut
SPECIAL EFFECTS/SFX/POST COMPANY	The Mill New York
CEO	Philip Heimann
Executive Creative Director	Baptiste Clinet
Creative Director	Nicolas Lautier
Copywriter	Riccardo Fregoso
Art Director	Jeremy Bouchet
Art Director	Julien Chiapolini
Strategic Director	Hadi ZABAD
TV Producer	Antoine BAGOT
Art Buying Director	Laurence Nahmias
Business Director	Ben MESSIAEN
Account Manager	Nicolas BOIVIN
Account Manager	Eloïse HAYE
Executive Producer	Rebecca SKINNER
Director	David LaChapelle
Cinematographer (DoP	Paul CAMERON
Line Producer	William Green
Executive Producer	Saima AWAN
Editor	Adam Rudd
Sfx/Post supervisor	Phil CROWE
Executive Producer	Kait BOEHM
Executive Producer	James WELLS
Production Company	HSI (Los Angeles)
MUSIC COMPANY/ MIX & AUDIO POST	HUMAN WORLDWIDE