Elisabeth Billiemaz
Présidente - CEO at Humanseven
Puteaux, France
TitleCamera
Agency
Campaign Holidays are Back
Advertiser KLM
Brand Transavia
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline Holidays are Back
Philosophy That's all folks - the summer holidays are already over and you’ve gone back to your little habits and routine: commute, work, sleep, and repeat... In the end, the holidays are always, always way too short.
For all those looking for ways to prolong the holidays, Transavia and its agency Havas Paris Seven have launched the pop-culture coded campaign "Holidays are back", featuring a film and billboard activation. The billboards are visible all throughout France, but only 5 of them feature a boarding pass in the image. The first persons to post a story with a photo of the billboard and the tag @transaviaFR will win 2 round trip tickets to one of the 100 Transavia destinations... So keep a look out!
Media Type Billboard
President
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Strategic Planner
Art Director
Designer Writer
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