| Title | Honeymoon is Over |
| Agency | Saatchi & Saatchi NY |
| Campaign | Family Ties - Tide |
| Advertiser | Procter & Gamble |
| Brand | Tide |
| Posted | December 1999 |
| Product | Clean Rinse Formula |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | This commercial communicates that new Liquid Tide has been reformulated to include a Clean Rinse formula that helps prevent dirt in the wash water from resettling onto clothes, which can make them dingy. Consumers will realize that they may not have to separate out heavily soiled items from less dirty ones. The spot revolves around a recently married couple and the adjustment period that occurs as they merge their lives and possessions. This allows the spot to segue smoothly to the laundry issue of mixing his really dirty clothes with her less soiled clothes. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Fredrik Odding |
| Copywriter | Leslie Goldman |
| Art Director | Enza Mullen |
| Agency Producer | Dani Stoller |
| Director | Ed Mammour |
| Production Company | Atherton & Assoc. Inc |
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