Title | Bike Tour |
Agency | Saatchi & Saatchi NY |
Campaign | Thank You PaineWebber |
Advertiser | UBSPaineWebber |
Brand | PaineWebber |
Posted | December 1999 |
Product | Financial Services |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | Thank you PaineWebber. |
Story | Utilizing a single-take approach and exclusively interior monologue, the execution allows the viewer to travel from rider to rider and hear their respective thoughts as they bike on an international tour. Each rider has a different investment concern with respect to retirement, except for the PaineWebber client, who is differentiated by appearing calm and confident thinking, Thank You PaineWebber. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Discussion |
Creative Director | Craig Miller |
Copywriter | Doug Pippin |
Art Director | Craig Miller |
Agency Producer | Jerry Boyle |
Director | Stan Schofield |
Production Company | Schofield Films |