| Title | Live Looper |
| Agency | BBDO New York |
| Campaign | Downtown Records |
| Advertiser | Downtown Records |
| Brand | Downtown Records |
| Posted | April 2018 |
| Product | The Academic |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | When you stream on Facebook Live, it takes some time before the video pops up on your page. So you can create an infinite loop effect by filming your own Facebook page. The Academic made creative use of this quirk by introducing different layers of a song one by one. The whole recording was live and had to be performed spotlessly in a single take, otherwise every mistake would be repeated indefinitely. |
| Story (original language) | In an era of bedroom rockers, The Academic are super tight live musicians– so we pursued a unique twist on their live performance. We discovered that when you stream on Facebook Live, it takes some time before the video pops up on your page. And that you can create an infinite loop-effect by filming your own Facebook page during that live stream. After an intense R&D phase, we successfully turned Facebook Live’s delay into an audio and visual loop sampler - precise enough to loop the song. We rearranged every instrument on the single to fit the length of Facebook’s delay and introduced all the different layers one by one. The whole recording was live and had to be performed spotlessly in a single take, every mistake would be repeated indefinitely. |
| Media Type | Others |
| Length | |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Tom Markham |
| Creative Director | Bart Mol |
| Creative Director | Pol Hoenderboom |
| Director of Integrated Production | David Rolfe |
| Senior Producer | Mo Twine |
| Associate Producer | Daniele Lukacs |
| Communication Planner | Azzahra Lopez |
| Creative technologist | Filip Williander |
| Influencer Manager | Lucy Bennett |
| Intern | Tatiana Duarte |
| Production Company | BBDO Studios |
| Director | Law Chen |
| Line Producer | Jonathan Hsu |
| Behind the Scenes | Jeff Reagan |
| Editor | Alex Lubars |
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