| Title | Tomorrow's News |
| Brief | Most people hear about gun violence on the news, when the incident is over. The online film “Tomorrow’s News" is a fictitious news report about a shooting that will happen the next day Witnesses, first responders and people who know the shooter all speak about the tragedy in the future tense. "We'll say we never saw it coming," concludes the reporter. But the secret to preventing gun violence is spotting early signs of trouble. As the endline says: “You can stop tomorrow’s shootings when you know the warning signs today." |
| Agency | BBDO New York |
| Campaign | Tomorrow's News |
| Advertiser | Sandy Hook Promise |
| Brand | Sandy Hook Promise |
| Posted | November 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | When people think about gun violence, they often think about it in terms of an act that has already happened - one that they heard about on the news. So we wanted to take that device of the news and use it to instead tell a story about a shooting that hadn’t happened yet, but can be preventable when you know the signs.So we created the online film called “Tomorrow’s News”. It shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses along with first responders and acquaintances of the shooter speak about the tragedy in the future tense. At the end, we sign off with the idea that “You can stop tomorrow’s shootings when you know the warning signs today”. |
| Media Type | Web Film |
| Account Planner | Ben Bass |
| Agency Producer | Molly Ross |
| Executive Agency Producer | Julian Katz |
| Creative Director | Peter Alsante |
| Copywriter | Tom Kraemer |
| Account Planner | Michael Schonfeld |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Associate Creative Director | Bianca Guimaraes |
| Account Director | Lindsey Cash |
| Account Director | Cailin Gibbons |
| Production Company | Smuggler |
| Director | Henry-Alex Rubin |
| Line Producer | Cat Restepo |
| Executive Producer | Patrick Milling-Smith |
| Executive Producer | Brian Carmody |
| Executive Producer | Drew Santarsiero |
| Director of Photography (DOP) | Nathan Wilson |
| Editing Company | Work Editorial Inc |
| Editor | Ben Jordan |
| Assistant Editor | Winter Brihn |
| Post Production | Blacksmith NY |
| Grade | Company 3 |
| Colorist | Tim Masick |
| Audio Post Production | Heard City |
| Mixer | Eric Warzecha |
| Sound Producer | Andrea Lewis |
| Sound Producer | Sasha Awn |
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