David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, United States
TitleMENstruation
Agency
Campaign MENstruation
Advertiser Thinx
Brand Thinx
PostedOctober 2019
Business Sector Feminine Hygiene
Story For their first TV campaign, Thinx needed to make a splash with a provocative film that highlighted not only the benefits of their period-proof underwear, but their mission of destigmatizing periods.The spot, “MENstruation,” shows what the world would look like if everyone had their period — this fictitious world where everyone is comfortable with periods makes us wonder why we’re not yet comfortable today.When the ad got banned for its “unacceptable” imagery, we turned the network censorship into a conversation. The escalating discussion created even more awareness and forced networks to reconsider the ban; resulting in the first in-use tampon to ever air on TV.The film was widely shared and covered by major publications like The Independent and Time. Conversation around the brand grew by over 70%. Proving that a brand with enough ambition to evolve the period product category, can help evolve the conversation, too.
Media Type Web Film
Length
VP Creative Director
VP Creative Director
ACD
ACD
Worldwide Chief Creative Officer
Regional Chief Creative Officer
Executive Producer
Executive Producer
Producer
Director of Content
Music Producer
Business Manager
Head of Production
Account Director, Social Media
Account Executive
Chief Strategy Officer
SVP Global Brand Management
SVP Global Brand Management
Data Strategy Director
Partner Managing Director
Creative / Art Direction
DOP Assistant
Executive Producer
Head of Production
Head of TV
Line Producer
Editorial
Executive Producer / Managing Director
Producer
Editor
Editor
Asst. Editor
Sound Designer
Audio Engineer
Colorist
Producer
Producer
Producer
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist

Trending

Create a free Talent profile and become a member of AdForum

Get Started