|Agency||BBDO New York|
|Business Sector||Feminine Hygiene|
|Story||For their first TV campaign, Thinx needed to make a splash with a provocative film that highlighted not only the benefits of their period-proof underwear, but their mission of destigmatizing periods.The spot, “MENstruation,” shows what the world would look like if everyone had their period — this fictitious world where everyone is comfortable with periods makes us wonder why we’re not yet comfortable today.When the ad got banned for its “unacceptable” imagery, we turned the network censorship into a conversation. The escalating discussion created even more awareness and forced networks to reconsider the ban; resulting in the first in-use tampon to ever air on TV.The film was widely shared and covered by major publications like The Independent and Time. Conversation around the brand grew by over 70%. Proving that a brand with enough ambition to evolve the period product category, can help evolve the conversation, too.|
|Media Type||Web Film|
|VP Creative Director||Bianca Guimarães|
|VP Creative Director||Peter Alsante|
|Worldwide Chief Creative Officer||David Lubars|
|Regional Chief Creative Officer||Greg Hahn|
|Executive Producer||Angela Narloch|
|Executive Producer||Anthony Curti|
|Director of Content||Yamaris Leon|
|Music Producer||Julia Millison|
|Business Manager||Shelly Bloch|
|Head of Production||Dave Rolfe|
|Account Director, Social Media||Katherine Grib|
|Account Executive||Olivia Dames|
|Chief Strategy Officer||Crystal Rix|
|SVP Global Brand Management||Nicole Landesman|
|SVP Global Brand Management||Kim Ryneska|
|Data Strategy Director||Christine Yang|
|Partner Managing Director||Shawn Lacy|
|Creative / Art Direction||Rachel McDonald|
|DOP Assistant||Autumn Durald Arkapaw|
|Executive Producer||Holly Vega|
|Head of Production||Mercedes Allen-Sarria|
|Head of TV||Rachel Glaub|
|Line Producer||Maury Strong|
|Executive Producer / Managing Director||Sila Soyer|
|Asst. Editor||Max Hoffman|
|Sound Designer||Heard City|
|Audio Engineer||Eric Warzecha|
|VFX Artist||Anton Anderson|
|VFX Artist||David Forcada|
|VFX Artist||Justin Keil|
|VFX Artist||Jamie Scott|
|VFX Artist||Drew Maloney|
|VFX Artist||Sam Caine|
|VFX Artist||Corey Brown|
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