|Agency||BBDO New York|
|Date of First Broadcast/Publication|
|Business Sector||Candy Bars|
|Philosophy|| “Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.|
In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done.
The spot ran across network and cable TV, as well as online.
“Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.
In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker.
|Production Company||Anonymous Content|
|VFX Company||MPC NY|
|Editing Company||MacKenzie Cutler|
|Account Executive||Kirsten Flanik|
|Account Executive||Susannah Keller|
|Account Executive||Lisa Piliguian|
|Account Executive||Carrie White|
|Account Executive||Blake Maraoui|
|Account Executive||Danee Fields|
|Planning Director||Christina Stoddard|
|Strategic Planner||Michael Schonfeld|
|Worldwide Chief Creative Officer||David Lubars|
|Chief Creative Officer||Greg Hahn|
|Executive Creative Director||Gianfranco Arena|
|Executive Creative Director||Peter Kain|
|Creative Director||Scott Mahoney|
|Creative Director||Dan Oliva|
|Associate Creative Director||Austin Mankey|
|Associate Creative Director||Mike Motch|
|Art Director||Tanner Thompson|
|Director of Integrated Production||David Rolfe|
|Group Director Behavioral Planning||Annemarie Norris|
|Group Agency Executive Producer||Amy Wertheimer|
|Agency Producer||Samantha Addy|
|Music Producer||Melissa Chester|
|Senior Project Manager||Amy Orgel|
|Executive Producer||SueEllen Clair|
|Executive Producer||Carl Sturges|
|Line Producer||Brady Vant Hull|
|Director of Photography (DOP)||Darko Suvak|
|Table Top Production Company||Michael Schrom & Co.|
|Tabletop Director||Michael Schrom|
|VFX Creative Director||Tim Crean|
|VFX Executive Producer||Camila DiBiaggi|
|Editorial Executive Producer||Gina Pagano|
|Assistant Editor||Cooper MacLane|
|Online Editor||Jimmy Hayhow|
|Mix Company||Heard City|
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