David Lubars
Chief Creative Officer BBDO Worldwide at BBDO Worldwide
New York, United States
TitleHeist
Agency
Campaign Heist
Advertiser Mars, Inc.
Brand Snickers
Date of First Broadcast/Publication
Business Sector Candy Bars
Philosophy “Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.
In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done.

The spot ran across network and cable TV, as well as online.

“Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.

In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker.

Media Type Television
Length
Production Company
VFX Company
Editing Company
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Planning Director
Strategic Planner
Worldwide Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Director of Integrated Production
Group Director Behavioral Planning
Group Agency Executive Producer
Agency Producer
Music Producer
Senior Project Manager
Director
Executive Producer
Executive Producer
Line Producer
Director of Photography (DOP)
Table Top Production Company
Tabletop Director
VFX Creative Director
VFX Executive Producer
Editorial Executive Producer
Editor
Assistant Editor
Online Editor
Colorization
Colorist
Mix Company
Mixer

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