| Title | Water |
| Agency | BBDO New York |
| Campaign | Blueprints - GE |
| Advertiser | General Electric Company |
| Brand | GE |
| Date of First Broadcast/Publication | 2007 / 2 |
| Business Sector | Industry |
| Tagline | imagination at work |
| Story | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
| Philosophy | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
| Problem | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
| Result | N/A |
| Media Type | |
| Market | United States |
| More Information | ecomagination.com |
| Art Director | Paul Cohen (AMV) |
| Copywriter | Mark Fairbanks |
| Creative Director | David Lubars |
| Creative Director | Paul Brazier |
More Work
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- BRAND:
- Smart Energy
- AGENCY:
- AMV BBDO