| Title | The Hippy |
| Title (original language) | Le hippie |
| Agency | BETC Paris |
| Campaign | The Hippy |
| Advertiser | Française des Jeux |
| Brand | Tac O Tac |
| Date of First Broadcast/Publication | 2005 / 3 |
| Product | Tac O Tac Always a winner |
| Product (original language) | Tac O Tac Gagnant à Vie |
| Business Sector | Lottery & Gambling |
| Tagline | 2000 euros a month for the rest of your life, now that's a relaxing thought |
| Tagline (original language) | 2000 euros par mois à vie, forcément ça détend |
| Philosophy | Through this new version of Tac O Tac, which was launched in November 2003, the French Lottery has come up with a new form of gambling: for the first time in France, a game which offers the opportunity to win 2000 euros a month for the rest of your life. It is the effect of this win which lasts a lifetime and the impact it has on the lives of its winners that this new campaign invites us to think about. Winning 2000 Euros a month will not radically change your life, but all the same… you would look upon life with more of a smile, it would make things more chilled out. It is therefore this “chilled” way of life of the winners of “Tic O Tac Always a winner” that the new campaign has chosen to show us, winners who are so chilled out that they have become…hippy cool. Smile, and in a flash relaxation becomes the order of the day, as the slogan says: “2000 Euros a month, now that is a relaxing thought”. |
| Philosophy (original language) | Avec cette dernière version du Tac O Tac, lancée en Novembre 2003, la Française des Jeux a inventé une nouvelle génération de jeu et de gain: pour la première fois en France, un jeu qui offre la perspective d’un gain à vie de 2000 euros par mois. C’est "l'effet" de ce gain à vie, son impact dans la vie des gagnants que cette nouvelle campagne nous invite à imaginer. Car gagner 2000 euros par mois à vie, ça ne change pas radicalement la vie, mais tout de même… on voit tout avec plus de sourire, ça rend les choses plus cools. C’est donc cette « coolitude » de la vie des gagnants au Tac O Tac Gagnant à Vie que la nouvelle campagne a choisi de nous montrer, des gagnants si cools, qu’ils en sont devenus …baba-cools. Sourire, et clin d’œil aux années baba sont au rendez-vous, car comme le dit la signature : « 2000 euros par mois à vie, forcément ça détend ». |
| Problem | The French National Lottery has assigned to BETC EURO RSCG its new advertising campaign for “Tac O Tac Always a winner”, which will be on TV screens from 20 March 2005. |
| Problem (original language) | La Française des Jeux a confié à BETC EURO RSCG la nouvelle communication de Tac O Tac Gagnant à Vie, sur les écrans TV à partir du 20 Mars 2005. |
| Media Type | Television & Cinema |
| Length | |
| Market | France |
| Advertising Manager | Monique Heim |
| Advertising Manager | Jean-Marc Buresi |
| Advertising Manager | Juliette De La Noue |
| Advertising Manager | Marielle Durandet |
| Advertising Manager | Stéphanie Bracciale |
| Creative Director | Stéphane Xiberras |
| Art Director | Eric Astorgue |
| Copywriter | Luc Rouzier |
| Agency Producer | Virginie Chalard |
| Production Company | LA PAC Paris |
| Director | Steve Dell |
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