Martyn van Marle
Art Director at Y&R Amsterdam
Amsterdam, Netherlands
Campaign Friends Forever - Amstel
Advertiser Heineken
Brand Amstel
Product Beer
Business Sector Beers, Ciders, Lagers
Tagline Friends Forever
Story A toy shop. A shop assistant is daydreaming while she's doing her nails. A big "supersoaker" watergun is put in front of her. Still not paying attention at all the counter girl scratches off the price tag, asking: "is it a present?". Then we see one of our three Amstel friend looking completely flabbergasted. He is soaking swet.
Media Type Television
Production Company
Creative Director
Creative Director
Art Director
Agency Producer

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