Brad Roseberry

Brad Roseberry

Freelance Creative Director at Freelance
New York, United States

My Latest Work

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Summary

Brad Roseberry is an award-winning writer and Creative Director whose career spans two decades, two continents and four countries, including Texas. While experienced in all aspects of creative communication, Brad is especially passionate about creating experiences and compelling stories using the latest technology and digital tools available.

In addition to creating famous and acclaimed work for brands like GE, Pepsi, Adidas, Bridgestone, Accenture, Got Milk? and Dr. Pepper, he conceived and launched the gender equality campaign, HeForShe. Created for UN Women, it was named one of 13 hashtags that changed the world in 2014. Additionally, Brad has also worked at some of the most prestigious creative agencies in the world, including Wieden +Kennedy Amsterdam, BBDO NY, Goodby Silverstein & Partners and 180.

Throughout his career, his work has been recognized by the The One Show, Effies, ANDY awards, AICP, The Emmys, Cannes Lions and Europe’s Epica Awards, where his work for adidas won a best in show. Brad has also served on juries for Spikes Asia, The Effies and D&AD.

Positions

Freelance Copywriter/CD
Freelance
United States
February 2015 - Present (2 years 11 months)
Chief Creative Officer
Plano, United States
October 2013 - December 2014 (1 year 2 months)
Oversaw and created work across all media for several clients including Bridgestone, TruGreen, Nestle waters and UN Women.
Created and implemented the global "HeForShe" social campaign for the UN. Pitched and won Wild Roots snack foods and Delta Dental. Created the concept for TruGreen's Yardley's campaign and produced an award-winning series of work for Bridgestone Tires.
In short, dramatically raised the creative standard, while enhancing the agency's reputation locally and nationally.
Creative Director
New York, United States
July 2011 - June 2013 (1 year 11 months)
Co-Global Creative Director for Accenture in charge of overseeing all brand communications in over 70 countries around the world.
Creative Director
New York, United States
November 2004 - January 2009 (4 years 2 months)
Created award-winning work for GE's hugely successful ecomagination campaign. Also served as Creative Director/writer for clients that included Pepsi, Sony and the IAVA (Iraq and Afghanistan Veterans of America.)
Copywriter
Amsterdam, Netherlands
2001 - 2003 (2 years)
Part of the creative team responsible of Adidas' award-winning, fully integrated, "Impact" campaign for the Rugby World Cup, which went on to pick up several Cannes Lions as well as the Epica d'Or at Europe's Epica Awards.
Copywriter
Amsterdam, Netherlands
2000 - 2002 (2 years)
Copywriter on Siemens and Nike.
Copywriter/Creative Consultant
Stockholm, Sweden
1999 - 2000 (1 year)
Ran and won the global pitch to consolidate SAAB automobiles global account in Stockholm.
Copywriter
San Francisco, United States
1996 - 1999 (3 years)
Accounts worked on included; The California Milk Producers Council (got milk?), Nike, Isuzu, Bud Ice, Bell Helmets, Budweiser and Polaroid.

Education

Bachelor of Arts (B.A.) in History

University of Florida
1985 - 1990 (5 years)

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