Nik Studzinski
CCO at Karmarama
London, United Kingdom
TitleFounder, Lucky Saint
Agency
Campaign Holy
Advertiser Lucky Saint
Brand Lucky Saint
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy Karmarama create ‘holy’ launch campaign for Lucky Saint premium alcohol-free beer, photographed by Rankin Lucky Saint beer launched as premium and progressive brewer of alcohol-free beer Work of world-renowned photographer Rankin used in campaign OOH advertising campaign created by Karmarama Karmarama have created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse. The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:” Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade. The photography for the campaign was shot by world-renowned photographer, Rankin. Karmarama were recently appointed by Lucky Saint without a pitch.
Media Type Outdoor/Out of Home
Client Name
Chief Creative Officer
Executive Creative Director
Creative Team
Creative Team
Planner
Head of Design
Designer
Retoucher
Business Lead
Agency Producers
Photographer
Producer

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started