|Title||Founder, Lucky Saint|
|Date of First Broadcast/Publication|
|Business Sector||Beers, Ciders, Lagers|
|Philosophy||Karmarama create ‘holy’ launch campaign for Lucky Saint premium alcohol-free beer, photographed by Rankin Lucky Saint beer launched as premium and progressive brewer of alcohol-free beer Work of world-renowned photographer Rankin used in campaign OOH advertising campaign created by Karmarama Karmarama have created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse. The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:” Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade. The photography for the campaign was shot by world-renowned photographer, Rankin. Karmarama were recently appointed by Lucky Saint without a pitch.|
|Media Type||Outdoor/Out of Home|
|Client Name||Luke Boase|
|Chief Creative Officer||Nik Studzinski|
|Executive Creative Director||Brian Williams|
|Creative Team||Fiona Moseley|
|Creative Team||Louisa Whitehead|
|Head of Design||Simon Wakeman|
|Business Lead||George Barton|
|Agency Producers||Rowan Honeysett|
Through his career he's had the opportunity of working in some of...
Justin Graduated from Goldsmiths College in 1989 with a degree in...
Heads of 4Creative 2012 - Now Fallon/London 2006 - 2012 TBWA/Lond...
I’ve been in media for about 30 years. First half of it was very...
Dimitri was born in Moscow but spent most of his life in France....
My passion is to create unconventional meetings of minds, organis...
armine graduated with a fine art degree (BFA) from the prestigiou...
Hey, I’m Dan. Or Daniel. Never Danny. When I’m bored, I pass the...