Nik Studzinski
CCO at Karmarama
London, United Kingdom
TitleBig On
Agency
Campaign Big On
Advertiser Lidl
Brand Lidl
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Story Lidl GB today unveiled its new advertising campaign which features a fresh, bold take on the retailer’s well known ‘Big on quality, Lidl on price’ brand promise. The new campaign will see the supermarket bring the concept of ‘Big on’ to the forefront, demonstrating that Lidl is ‘Big on’ quality, whilst always Lidl on price. With a dynamic and modern look and feel, the new execution puts a strong emphasis on both quality and range across all in-store categories, showing that Lidl is ‘Big on’ all the everyday essentials you need for the main household shop, as well as those top up shops and special treat purchases. The campaign shows consumers enjoying a whole host of delicious food and can’t-live-without products across multiple lifestyle occasions and moments, underpinned with the promise that the retailer is ‘Big on’ quality on everything from cleaning products and flowers to roasts and fresh vegetables.
Media Type Television
Length
Chief Creative Officer
Media Buy
Strategy/Planning

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