|Title||Auto Trader Brand New Cars|
|Campaign||Auto Trader Brand New Cars|
|Date of First Broadcast/Publication|
|Business Sector||Online Retail, E-store|
|Story||Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one.|
|Philosophy|| Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film. |
The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike.
The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car.
|Sound Design Company||750mph|
|Editing Company||Final Cut|
|Head of Marketing Communications||Ben Darby|
|Chief Creative Officer||Nik Studzinski|
|Creative Director||James Rooke|
|Strategic Planner||David Killick|
|Strategic Planner||Max Richards|
|Agency Producer||Victoria Dashwood-Quick|
|Managing Partner||James Pool|
|Account Director||Henry Bliss|
|Production Company||Academy Films|
|Production Manager||Yura Galitskiy|
|Director of Photography (DOP)||Michael Lawrence|
|1st AD||Vadim Yuzba|
|VFX Supervisor||Ludo Fealy|
|VFX Creative Director||Bill McNamara|
|VFX Artist||Ludo Fealy|
|VFX Artist||Chrys Aldred|
|VFX Artist||Adam McHale|
|VFX Artist||Ryan Hadfield|
|VFX Producer||Emma Shuter|
|VFX Producer||David Keegan|
|Colorist||Kai Van Beers|
|Sound Designer||Sam Ashwell|
|Sound Designer||Neil Johnson|
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