Nik Studzinski
CCO at Karmarama
London, United Kingdom
TitleAuto Trader Brand New Cars
Agency
Campaign Auto Trader Brand New Cars
Advertiser Cox Enterprises
Brand Autotrader
Date of First Broadcast/Publication
Business Sector Online Retail, E-store
Story Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one.
Philosophy Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film.

The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike.

The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car.
Media Type Television
Length
Sound Design Company
Editing Company
Head of Marketing Communications
Chief Creative Officer
Creative Director
Strategic Planner
Strategic Planner
Agency Producer
Managing Partner
Account Director
Production Company
Director
Producer
Production Manager
Director of Photography (DOP)
1st AD
Editor
VFX Company
VFX Supervisor
VFX Creative Director
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Producer
VFX Producer
Colorist
Sound Designer
Sound Designer

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