Mike Robertson
Founder & Chief Executive at Trade Iindy
Melbourne, Australia
TitleRooftop
Agency
Campaign Rooftop
Advertiser Hyundai Motor Group
Brand Hyundai
PostedMarch 2001
Product Sonata
Business Sector Cars
Story Man appears to be sitting outdoors relaxing and enjoying the sun., As the camera pulls back, we see that he is actually in his car and his car is parked on the rooftop garden of a guilding in New York City. The lyrics of a song "Nothing is better than freedom" plays throughout.
Philosophy To convince potential buyers that owning a Hyundai is a worry-free experience, thanks to American's Best Warranty. The man represents this carefree attitude and the song underscores the "freedom" concept. The surprise factor of revealing the man and his car in an unusual location adds to the memorability of the spot.
Problem How to communicate the benefit of Hyundai's warranty - the Hyundai Advantage - America's Best Warranty.
Media Type Television
Length
Creative Director
Copywriter Scott Huebscher
Agency Producer
Director
Associate Creative Director
Art Director
Music Composer
Production Company

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