Title | Pharmacy |
Agency | Bates North America, New York |
Campaign | Branding - CVS / Pharmacy |
Advertiser | CVS Caremark Corporation |
Brand | CVS / Pharmacy |
Posted | December 1999 |
Product | CVS / Pharmacy |
Business Sector | Drugstores, Specialty Stores |
Tagline | Care that touches everyone...one at a time |
Story | Omnibus type montage of customers and the tremendous impact/interactions CVS pharmacists have in their lives. Shows how CVS pharmacists do more than fill prescriptions, they take the time to show they care about each and every customer...one at a time. |
Media Type | Television |
Length | |
Market | United States |
Creative Director | Mike Robertson |
Copywriter | Ron Wachino |
Art Director | Phil Triolo |
Agency Producer | Lisa Albanese |
Director | Paul Cade |
Actor / Celebrity | Valerie Simpson |
Production Company | Lovinger / Cohn |