| Title | What Could Be More Natural |
| Agency | Needleman Drossman & Partners |
| Campaign | What Could Be More Natural - Friendship Dairy |
| Advertiser | Friendship Dairy |
| Brand | Friendship |
| Date of First Broadcast/Publication | 2000 / 9 |
| Product | Cottage Cheese |
| Business Sector | Cheese |
| Tagline | What Could Be More Natural. |
| Story | A look at various kinds of friendship. |
| Philosophy | Competitively preempt the position of all-natural by capitalizing on the Friendship name and wedding it to the concept of natural. |
| Problem | Competitors were making inroads in the key Northeast market. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Neil Drossman |
| Copywriter | Neil Drossman |
| Creative Director | Garry McKinley |
| Copywriter | Garry McKinley |
| Creative Director | Bob Needleman |
| Art Director | Neil Drossman |
| Art Director | Garry McKinley |
| Producer | Anthony LoFranco |
| Director | Stewart Cohen |
| Director of Photography (DOP) | Stewart Cohen |
| Director of Photography (DOP) | Blind Spot Media (Concrete Productions) |
| Music Composer | Greg Kuehn |
| Sound Design Company | Greg Kuehn |
| Sound Design Company | Peligro Music & Sound Design |
| Sound Design Company | John Bolen |
| Illustrator | Ilram Choi |
| Colorist | Rick Stephenson |
| Production Company | Blind Spot Media (Concrete Productions) |
| Agency Producer | Anthony LoFranco |
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