| Title | Helder |
| Agency | BBDO Portugal |
| Campaign | More Haste Less Speed - PRP |
| Advertiser | Prevenção Rodoviaria Portugesa |
| Brand | PRP |
| Posted | May 2002 |
| Product | Portuguese Road Safety |
| Business Sector | Road Safety |
| Tagline | More Haste Less Speed |
| Tagline (original language) | Quanto mais depressa, mais devagar |
| Story | This ad is part of a campaign with people who have been left paraplegic as a result of a road accident. What we see is people carrying out simple tasks - buttoning up a shirt - that take them a long time and a lot of trouble to complete because of their condition. To ensure that the message hits home and that the film has the expected impact, it lasts exactly the same amount of time those people need to complete the task. |
| Media Type | Television |
| Length | |
| Market | Portugal |
| Soundtrack | Wise Up |
| Art Director | José Heitor |
| Art Director | José Bontempo |
| Copywriter | Diogo Anahory |
| Copywriter | Pedro Bidarra |
| Agency Producer | Manuel Teixeira |
| Agency Producer | Pedro Gaspar |
| Agency Producer | Celina Morais |
| Production Company | Ministério dos Filmes |
| Director | Marco Martins |
| Music | Aimee Mann |
| Creative Director | Pedro Bidarra |
| Account Director | Filipa Robalo |
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