| Title | Dinner Noir |
| Agency | The Sawtooth Group |
| Campaign | Dinner Noir |
| Advertiser | McCormick |
| Brand | McCormick |
| Posted | January 2003 |
| Product | One Step Seasoning |
| Business Sector | Soups, Stuffing, Cooked Sauces |
| Tagline | The taste you trust |
| Story | Family is eating dinner together. The kids wonder outloud how mom made such a great dinner so fast. Then, it is revealed that One Step and 3 ingredients helped mom make the meal. |
| Philosophy | Communicates that One Step is a convenient way to make a great tasting everyday meal your family will love. |
| Problem | 1) Introduce new product 2) Need to build overall brand equity. |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Kristi Bridges |
| Creative Director | Chris Bean |
| Copywriter | Mike Draper |
| Art Director | Dawn Morris |
| Account Director | Jay Quilty |
| Account Executive | John Riggio |
| Account Executive | Tracy Webster |
| Production Company | Blind Spot Media, Inc. |
More Work
SEE ALLDinner Party
- BRAND:
- McCormick
- AGENCY:
- The Sawtooth Group
Holiday Jitters
- BRAND:
- McCormick
- AGENCY:
- The Sawtooth Group
Volcano
- BRAND:
- McCormick
- AGENCY:
- The Sawtooth Group