| Title | Chainsaw |
| Agency | Mark/BBDO |
| Campaign | TV Violence - OMD |
| Advertiser | OMD International |
| Brand | OMD Media House |
| Posted | January 2001 |
| Product | TV Violence |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Not Every TV Is Kid's TV |
| Story | It is a children´s view of what they see on tv and what stays in their mind |
| Philosophy | The creative strategy is based on children´s drawings which ilustrate how the child "understands" violence to which it is exposed. |
| Problem | New commercial televisions came with stronger rivalry and therefore more and more films with violence, sex etc |
| Media Type | Magazine |
| Market | Czech Republic |
| Creative Director | Martin Holub |
| Art Director | Ondrej Karásek |
| Copywriter | Viktor Spála |
| Illustrator | Ondrej Karásek |
| Account Director | Petra Adamova |
| Advertising Manager | Vladimir Zeman |
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