Reporters Without Borders - "Two sides of Sotchi"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germany

5607

Title	Two sides of Sotchi
Agency	Philipp und Keuntje GmbH
Campaign	Two Sides
Advertiser	Reporters Without Borders
Brand	Reporters Without Borders
Date of First Broadcast/Publication	2014 / 3
Business Sector	Human Rights
Story	The human rights organization Reporters Without Borders demonstrates the ambivalence of the Winter Olympics in Sochi. An imposing city-light-campaign shows both sides: truth and lies. For this purpose the advertising agency Philipp and Keuntje juxtaposed controversial quotes, thereby showing the significance of a free press for the ability to judge. Instead of one billboard with three posters passing through, colored layers alternate and in doing so expose quotes with different content. The campaign shows the importance of the work of journalists, who are being persecuted and threatened in Russia. These are the journalists Reporters Without Borders fights for daily.
Media Type	Case Study
Length	80 seconds
Executive Creative Director	Diether Kerner
Creative Director	Simon Jasper Philipp
Art Director	Mareike Hinsche
Copywriter	Johanna Hoppe
Copywriter	Adrienne Tonner
Creative Partner	Adrienne Tonner
Creative Partner	Simon Jasper Philipp
Project Manager	Ilona Perger
Project Manager	Tanja Contreras
Production	Kira Burgerhoff
Production	Laia Gonzalez