|Title||Christmas doesn't need much. Only love|
|Agency||Serviceplan Campaign International|
|Campaign||Christmas doesn't need much. Only love|
|Date of First Broadcast/Publication|
|Business Sector||Department Stores, Supermarkets|
|Story||Christmas doesn’t need much. Only love.Lovingly handcrafted, our film tells the story of a single mother and her son. Although she doesn't have much money, she manages to prepare a wonderful Christmas gift for her son – only using her creativity and love.The film, which was partly shot real and partly 3D-animated, reached 22 million views, but more importantly hit people right at the heart. The music became the core of the film: The fragile voice and the apt lyrics allow the viewers insights into the loving character of the mother. It feels like she would read out a love letter to her son.|
|Executive Creative Director||Christoph Everke|
|Executive Creative Director||Alexander Nagel|
|Creative Director||Matthias Schuster|
|Creative Director||Moritz Dornig|
|Art Director||Rebecca Labiner|
|Art Director||Elena Sorokova|
|Account Manager||Fabian Kleinmann|
|Account Manager||Frederike Enk|
|Account Manager||Julia Leibetseder|
|Digital Agency||PLAN.NET CAMPAIGN|
|Executive Creative Director||Michael Reill|
|Copywriter||Marc Hermann Hofmann|
|Art Director||Alexander Kneifel|
|Account Manager||Nadège Jaussi|
|Account Manager||Franziska Borgwald|
|Production Company||Glassworks Amsterdam|
|Creative Director||Hugo Rodriguez Rodriguez|
|Creative Director||Darren Macpherson|
|Creative Director||Rudiger Kaltenhauser|
|Special Effects / VFX||Darren Macpherson|
|Special Effects / VFX||Rudiger Kaltenhauser|
|On Set Supervisor||Darren Macpherson|
|On Set Supervisor||Rudiger Kaltenhauser|
|On Set Supervisor||Kyle Obley|
|Art Director||Hugo Rodriguez Rodriguez|
|3D Artist||Darren Macpherson|
|3D Artist||Rudiger Kaltenhauser|
|Lead Modeller||Matias Zadicoff|
|Lead Modeller||Esteban Pedrozo|
|Lead Modeller||José Manuel Abrantes|
|Animation/3D||Lionel Glenn Ewan|
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