Christoph Everke
Creative Managing Director at Serviceplan Campaign
München, Germany
TitleChristmas doesn't need much. Only love
Agency
Campaign Christmas doesn't need much. Only love
Advertiser PENNY Markt
Brand Penny
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Story Christmas doesn’t need much. Only love.Lovingly handcrafted, our film tells the story of a single mother and her son. Although she doesn't have much money, she manages to prepare a wonderful Christmas gift for her son – only using her creativity and love.The film, which was partly shot real and partly 3D-animated, reached 22 million views, but more importantly hit people right at the heart. The music became the core of the film: The fragile voice and the apt lyrics allow the viewers insights into the loving character of the mother. It feels like she would read out a love letter to her son.
Media Type Television
Length
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Copywriter
Copywriter
Art Director
Account Manager
Account Manager
Account Manager
Digital Agency
Executive Creative Director
Copywriter
Art Director
Account Manager
Account Manager
Production Company
Creative Director
Creative Director
Creative Director
Special Effects / VFX
Special Effects / VFX
On Set Supervisor
On Set Supervisor
On Set Supervisor
Art Director
3D Artist
3D Artist
Cameraman
Cameraman
Cameraman
Lead Modeller
Lead Modeller
Lead Modeller
Rigging
Rigging
Rigging
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Animation/3D

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