| Title | Back to the Energy |
| Agency | Serviceplan Campaign |
| Campaign | Back to the Energy |
| Advertiser | REWE |
| Brand | MAXIMAL G |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | Soft Drinks, Tonics |
| Story | A mockumentary featuring a cyclist who shows her creative yet obscure way of reaching her maximum energy level: a never-seen-before way to get the energy you need. And all this with just the help of a bit of quantum physics and a bike. Now that everyone knows just how easy it is, you can earn your extra dose of energy too. But of course, you could also just drink a can of “Maximal G”. |
| Media Type | Television |
| Length | |
| Production Company | e+p commercial Filmproduktion GmbH |
| Recording Studio | M-Sound |
| Global Chief Creative Officer | Alexander Schill |
| Executive Creative Director | Christoph Everke |
| Executive Creative Director | Alexander Nagel |
| Creative Director | Marko Savic |
| Creative Director | Laura Müller-Rossbach |
| Art Director | Jonas Menze |
| Copywriter | Kate Haase |
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