Volkswagen Utilitaires - "Builder"

DDB Paris

DDB Paris PARIS, France

4657

Brand: Volkswagen Utilitaires
Country: France

Advertiser: Volkswagen

Title	Builder
Agency	DDB Paris
Campaign	Sometimes, you dont want to be alone - Volkswagen
Advertiser	Volkswagen
Brand	Volkswagen Utilitaires
Date of First Broadcast/Publication	2005 / 11
Product	Transporter
Business Sector	Other Vehicles
Tagline	Sometimes, you dont want to be alone
Story	A lonely mason, speechless before the immensity of the resort to be built; At a Chinese carnival, a person is alone below his dragon; Two goal keepers standing still on a field for a peculiar soccer game; or an acrobat attempting a unique and solitary interpretation of a human pyramid.
Philosophy	Recognizing that the size of these vehicles is far from the more sexy and modern cars put forth by advertising ideals, DDB Paris chose to capitalize on the one similarity within the range: they all have more than 5 seats. Based on this quality, the agency chose to illustrate an original value: conviviality. With the task of challenging the classic clichés with regards to comfort, space or life on board, the two creatives: have developed a four-print campaign encompassing humor and fully assumed wit: Sometimes, you dont have to be alone
Problem	Volkswagen Utilitaires chose DDB Paris to handle the delicate mission aiming at developing a unique press campaign for all its designs in order to cut costs and one that translates well these vehicles original and innovative character on the current automobile landscape.
Media Type	Print
Market	France
Advertising Manager	Hervé de Labriffe
Advertising Manager	Philippe Jourdain
Account Manager	Julie Régis
Account Manager	Boris Langlois
Art Director	Martin Darfeuille
Copywriter	Edouard Perarnaud
Creative Director	Alexander Kalchev
Creative Director	Sylvain Thirache
Photographer	Nick Meek
Art Buyer	Sophie Mégrous