Ian Henderson

Ian Henderson

CEO at AML Group
London, United Kingdom

About me

Ian is CEO and ECD of AML Group which creates ‘simple ideas for complicated businesses’, delivering high-end strategic and creative thinking for mainly finance, pro services, technology and government clients. Ian led a buyout of AML in 2011 and the agency has since grown significantly winning a number of global lead relationships like AXA, Pictet and Robeco as well as local clients in UK, EU and US. Ian was creative director then took over as CEO of Masius, Publicis Groupe’s successful business agency in London and New York, where clients included Volvo, EY and Jupiter. He then started a business agency at Engine group in 2009 before moving on to AML. Having started out as an advertising copywriter at a number of London agencies Ian’s past experience also includes creative director at DMB&B Financial and creative director of BMW’s brand consultancy BGA. Ian writes on business and travel for a number of national magazines and newspapers and is a frequent speaker at conferences and on broadcast media. He lives in London and likes boats and bikes.

Sector Experience


London, United Kingdom
March 2011 - Present (9 years 7 months)
AML does simple ideas for complicated businesses - advertising, design, digital and content for corporate, finance, government and professional services. Since taking over leadership of AML the agency has grown consistently and won several global pitches as well as awards for creativity and effectiveness.

Clients include Bank of New York Mellon, The Boat Race, Partnership, Jupiter, Pictet, HM Government, Family, Robeco, Jupiter, BNP Paribas, Pearson and Grant Thornton.

AML is based in Clerkenwell, London.
Creative Director and Chairman, Totem
London, United Kingdom
November 2008 - December 2010 (2 years 1 month)
Totem - communication ideas for the complicated world of business, corporate and finance. Clear strategic and creative thinking to tangled markets, tricky value propositions and tough-to-reach audiences.

Starting from scratch in tough market conditions, we delivered integrated thinking across TV, press, outdoor, print, digital and social media for clients including Alibaba.com, BMT, Coca-Cola Enterprises, Deutsche Borse, Ernst & Young, G3, Neptune, Travelex and Volvo.

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