| Title | The Safety Touch |
| Agency | Leo Burnett Colombia |
| Campaign | The Saftey Touch |
| Advertiser | Liga Contra El Cancer |
| Brand | Liga Contra El Cancer |
| Date of First Broadcast/Publication | 2015 |
| Philosophy | Women know that checking themselves for breast cancer is critical to their health, but 95% of all women forget how and when they should perform self-exams. We identified an opportunity to remind women to conduct breast cancer self-exams by using the one device they look at more than 180 times a day: their phones. Working closely with professionals of breast cancer diagnostic programs we created the ‘Safety Touch App,’ a unique mobile application that reminds women how and when to check themselves for breast cancer, by changing the unlock pattern on their smartphones to one that is identical to the method of conducting a breast cancer self-exam, at an optimal time during a woman’s cycle. |
| Media Type | Direct Marketing |
| Chief Creation Officer | Mark Tutssel |
| Regional Creative Director | Fernando Bellotti |
| Chief Creative Officer | Mauricio Sarmiento |
| Creative Director | Andres Mejia |
| Creative Director | Daniel Payan |
| Copywriter | Juan E. Henao |
| Art Director | Juan Fernando Murcia |
| Web designer | Andres Osorio |
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