Title | Re-enactment |
Agency | Leo Burnett |
Campaign | Great Tastes of The World |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2017 / 10 |
Business Sector | Restaurants & Fast Food |
Story | ‘Re-enactment’, shows two young men dressed in traditional gladiator outfits being taken to an arena and invited to fight. “To survive you will need heat, passion and fire…” they are told, but what initially appears to be a joke soon becomes all too real. “Sometimes a taste is all you need,” repeats the voiceover, this time showing the McDonald’s Italian Stack with Pepperoni. |
Media Type | Television |
Length | |
Editing Company | Whitehouse Post |
Production Company | Knucklehead |
Media Agency | OMD UK |
Chief Creative Officer | Chaka Sobhani |
Creative Director | Peter Heyes |
Art Director | Gareth Butters |
Copywriter | Laura Randall |
Board Account Director | Rosie Greaves |
Account Director | Jassmine Vilkhu |
Executive Planning Director | Max Keane |
Account Planner | Caitlin Morley |
Planner | Niall Moore |
Agency Producer | Bruce Macrae |
Director | Tony Barry |
Producer | Sara Cummins |
Lighting Director / Lighting | Alex Barber |
Editor | Sam Gunn |
Production Company | You Are Here |
Food Artist Manager | Myles New |
Food Producer | Ally Mee |